Google Ads and conversion tracking in 2026
Smart bidding strategies such as Target CPA, Target ROAS and Maximize Conversions rely on machine learning, so better data leads to better optimization.
Required setup for EU and EEA traffic
Since March 2024, EU and EEA traffic requires Consent Mode v2 through a Google-certified consent platform and denied-storage defaults. Without it, campaigns are limited to non-personalized ads.
Enhanced conversions
Sending hashed first-party data such as email and phone number with conversions improves attribution, especially across devices and browsers.
Google Ads and GA4 integration
Importing GA4 conversions into Google Ads lets them serve as optimization goals, with deduplication and a fuller view of the conversion path.
Campaign types in 2026
- Performance Max is automated and needs good data.
- Search is the foundation for B2B and service firms.
- Shopping requires a Merchant Center feed.
Frequently asked questions
How much budget do I need?
About 5,000 to 10,000 SEK per month to gather meaningful data. Much less is often too little for smart bidding to optimize well.
What is the difference between manual CPC and smart bidding?
Manual CPC gives per-click control. Smart bidding lets algorithms set bids in real time based on conversion data and performs better with enough volume.
Should I run Performance Max or Search?
Most should start with Search for control and add Performance Max once conversion data is solid. It can cannibalize brand search and organic traffic if misconfigured.
How long until smart bidding works well?
A learning period of 2 to 4 weeks and at least 30 to 50 conversions per campaign per month for stable optimization.